TwinTurbo.NET: Nissan 300ZX forum - going to have to disagree with a LOT of your article
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Subject going to have to disagree with a LOT of your article
     
Posted by LJZTT on May 04, 2020 at 6:35 PM
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In Reply To BZG Blog: Will Z32 ever be added to Heritage Parts Program? posted by Master_Blaster on May 03, 2020 at 03:05 PM
     
Message Just this one point though...
Nissan has every incentive in the world to just sell parts. They don't have to retool anything, they can outsource it all, and it would probably be preferable if they did. They can SELL a license to third parties, impose a quality standard (or not) on the products produced, and then collect a "royalty" for products sold, or even sell these third party manufactured products through their own distribution channels (dealerships).

If you (Blaster Z) could get permission and the IP for producing replica OEM parts from Nissan for a price and you thought there was enough of a market for the parts to make it profitable wouldn't you do it? Look at what USED 240Zs are selling for today?

It is far more profitable to sell parts than entire cars. They take up far less space, production is massively more scalable and responsive to demand (than an entire car), and in the USA they are entrenched for better or worse to the dealership system which would love nothing more than to just sell parts rather than inventory acreages of cars for weeks and months. Dealerships today survive because of the service/parts departments, not the sales department.

Nissan does not capitalize on its "heritage" because it is obviously grossly mismanaged. Americans and american corporations do not have a monopoly on incompetence. It is as pervasive, if not more so, in foreign lands. Japan, more specifically the Bank of Japan (their version of the federal reserve), in fact has incentivized incompetence since the 90's....not a coincidence.

Nissan is simply another zombie corporation waiting for something to finally put it out of its misery. I hate to say it, but just look back at what Nissan used to do in the 80s and early 90s, and there is simply no other conclusion but its time has passed.

Additionally, since 2017 has the R33 and R34 been added to the program? Is the program even in place anymore? I remember similar "enthusiast outreach" gestures about 12 years ago or so. Even had a Nissan NA rep come to the OKZCC to tell us all about the cool stuff Nissan wanted to do, was about to start doing, would like to do, etc etc....and it all amounted to NOTHING in the end. Just talk.....auto industry version of virtue signalling.

I don't doubt that rep was being genuine, he wasn't being deceitful, and I am sure some individuals within Nissan really want to see these ideas succeed, but ultimately Nissan is "too big to NOT fail", and these little gestures were likely nothing more than token efforts approved to be nothing more than token efforts by a cynical executive class that saw them as nothing more than the latest trick in the book to boost short term numbers of altimas and muranos.

30 years ago...or now?

"I torch my soul to show the world that I am pure deep inside my heart...."
--William Patrick Corgan

     
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